Organizational Citizenship Behaviour (OCB) and a special form of
it, the participation in the Continuous Improvement Process (CIP),
are prospective key factors and qualifications that differentiate a
successful from an average company. They represent the most
important part of the human capital that gets more and more
important and relevant for the economical success in times of the
information society and numerous "lean strategies." OCB or the
participation in the CIP can not be influenced directly or even be
demanded. The constructs organizational identification and
organizational commitment are supposed to be the most important
predictors for a strong OCB. Unfortunately, there are only less
holistic approaches to systematically strengthen identification and
commitment in an enterprise - a holistic approach based on long
term considerations is necessary. Therefore, the aim of this paper
is (a) the empirical proof of a positive connection between OCB
respectively CIP efforts among employees and identification or
rather commitment. (b) the development of a holistic consulting
approach to increase the participation in the CIP. Via a
quantitative survey in the shop floor level of an automobile
manufacturer it was proved that mainly the affective and cognitive
dimensions show positive correlations with the participation in the
CIP. A consulting approach for a systematic composition of
affective and cognitive identification and commitment is derived
from the theoretical and empirical insights. The target groups are
students and scientists in the field of identification, commitment
and CIP as well as practitioners and consultants in the business of
the continuous improvement process.
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