Branded Women in U.S. Television - When People Become Corporations (Hardcover)

Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.

General

Imprint:	Lexington Books
Country of origin:	United States
Series:	Critical Studies in Television
Release date:	December 2014
Authors:	Peter Bjelskou
Dimensions:	239 x 162 x 17mm (L x W x T)
Format:	Hardcover
Pages:	142
ISBN-13:	978-0-7391-8793-7
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General
LSN:	0-7391-8793-7
Barcode:	9780739187937

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