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Books > Humanities > Philosophy > Topics in philosophy > Ethics & moral philosophy
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The Ethics of Neoliberalism - The Business of Making Capitalism Moral (Hardcover)
Loot Price: R4,801
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The Ethics of Neoliberalism - The Business of Making Capitalism Moral (Hardcover)
Series: Routledge Studies in Business Ethics
Expected to ship within 12 - 17 working days
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The 21st century is the age of "neo-liberalism" - a time when the
free market is spreading to all areas of economic, political and
social life. Yet how is this changing our individual and collective
ethics? Is capitalism also becoming our new morality? From the
growing popular demand for corporate social responsibility to
personal desire for "work-life balance" it would appear that
non-market ideals are not only surviving but also thriving. Why
then does it seem that capitalism remains as strong as ever? The
Ethics of Neoliberalism boldly proposes that neoliberalism
strategically co-opts traditional ethics to ideologically and
structurally strengthen capitalism. It produces "the ethical
capitalist subject" who is personally responsible for making their
society, workplace and even their lives "more ethical" in the face
of an immoral but seemingly permanent free market. Rather than
altering our morality, neoliberalism "individualizes" ethics,
making us personally responsible for dealing with and resolving its
moral failings. In doing so, individuals end up perpetuating the
very market system that they morally oppose and feel powerless to
ultimately change. This analysis reveals the complex and
paradoxical way capitalism is currently shaping us as "ethical
subjects". People are increasingly asked to ethically "save"
capitalism both collectively and personally. This can range from
the "moral responsibility" to politically accept austerity
following the financial crisis to the willingness of employees to
sacrifice their time and energy to make their neoliberal
organizations more "humane" to the efforts by individuals to
contribute to their family and communities despite the pressures of
a franetic global business environment. Neoliberalism, thus, uses
our ethics against us, relying on our "good nature" and sense of
personal responsibility to reduce its human cost in practice.
Ironically
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