The recent developments in Eastern Europe and the former Soviet
Union are providing Western businesses with new opportunities and
challenges as a potentially huge new market emerges. While most
Western firms are busy debating the impact of the EC and how to
develop their strategies to handle a single European market of 223
million people, they are often unaware of the emergence of the
enormous opportunities available in Eastern and Central Europe and
the former Soviet Union with a market of 400-500 million consumers.
This market is untapped in almost all sectors. Not only consumers,
but also the state owned organizations, cooperatives and the
emerging private enterprises want Western goods and technologies.
The Economics of Change in East and Central Europe increases our
understanding of the strategic aspects of international business in
Eastern Europe by gathering together specially commissioned
readings by specialists in both the subjects and countries dealt
with. This enables the material to be presented from the
perspective of both the host countries and the major sources. It
gives analytical insights into the workings of international
business within this market by combining empirical and conceptual
contributions. The Economics of Change in East and Central Europe
gathers together for the first time an international analysis of
this entire area in one book. It will be of interest to students
and researchers of international business and marketing as well as
to all business practitioners who have an interest in Eastern and
Central Europe.
General
| Imprint: |
Cengage Learning (Emea) Ltd
|
| Country of origin: |
United Kingdom |
| Release date: |
1994 |
| First published: |
1994 |
| Authors: |
Peter Buckley
• Pervez N. Ghauri
|
| Dimensions: |
238 x 168 x 24mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
448 |
| Edition: |
New edition |
| ISBN-13: |
978-1-86152-426-3 |
| Categories: |
Books
|
| LSN: |
1-86152-426-9 |
| Barcode: |
9781861524263 |
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