Qualitative methods are used to an increasing extent in market
research, evaluation, consultancy, education, and social research.
Students in many disciplins use qualitative methods in their
reports and dissertations. However, qualitative research does not
always demonstrate a chain of evidence wich links conclusions with
data. Consultants' reports are often based more on impressions than
on presented data. Students spend a long time in preparation of
qualitative research, and their analyses are often weak. This book
provides practical advice on how to display qualitative data. It
also explains why a display of qualitative data is important in a
larger methodological context.
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