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The Elgar Companion to Consumer Research and Economic Psychology (Paperback, New edition)
Loot Price: R2,012
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The Elgar Companion to Consumer Research and Economic Psychology (Paperback, New edition)
Expected to ship within 12 - 17 working days
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This major reference book provides an authoritative analysis and
survey of consumer research and economic psychology. It provides an
international, in-depth overview of the present state of knowledge
and theory which will be indispensable to students, researchers and
practitioners. The Companion presents over 100 specially
commissioned entries on important topics in consumer research and
economic psychology from behaviourism and brand loyalty to trust
and the psychology of tourism. Leading scholars in the fields
provide stimulating insights into the area as well as summarising
existing knowledge. Readers will find entries both on new topics
that have rarely been considered in the framework of consumer
research or economic psychology and on topics that have long been
considered important in these disciplines. The book will ably meet
the needs of undergraduate and graduate students in business
administration, economics, marketing and psychology, as well as
informing researchers and practitioners in those disciplines.
General
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