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Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
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Buyers and Borrowers - The Application of Consumer Theory to the Study of Library Use (Hardcover, New)
Loot Price: R2,821
Discovery Miles 28 210
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Buyers and Borrowers - The Application of Consumer Theory to the Study of Library Use (Hardcover, New)
Expected to ship within 12 - 19 working days
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Learn a practical new approach to some long-standing and
significant problems that librarians are continually called upon to
address, such as: Is the library reaching its target audience? What
do shifts in use patterns reflect? How often can users be expected
to visit the library on the average? Can users be identified by
category by the way they use the library?Author Charles D. Emery
takes a close look at some methods which can be used to answer
these questions accurately. Using the analogy of repeat buying,
which has been shown to follow consistent and regular patterns
across a wide range of consumers, brands, products, time periods,
and other conditions, Mr. Emery applies the same concepts of
research to the investigation and analysis of library use. There
are remarkable similarities between library borrowing and consumer
purchasing patterns. Thus, not only does the consumer purchasing
model provide us with a means of investigating and predicting
library user behavior, but it furnishes an appropriate mechanism
for the more sophisticated analysis of that behavior through the
application of marketing concepts such as product mix and brand
switching.By drawing the comparison between library borrowing and
consumer purchasing, Mr. Emery has identified what library
administrators have hitherto lacked: a readily accessible corpus of
theory and practical example upon which to base a coherent and
cumulative body of research into the behavior of library users. The
results will be useful as input to planning and distribution of
resources in matters of budgets, services hours, personnel, and
programming.
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