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Trading Down - Africa, Value Chains, And The Global Economy (Hardcover, New)
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Trading Down - Africa, Value Chains, And The Global Economy (Hardcover, New)
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Africa's role in the global economy is evolving as a result of new
corporate strategies, changing trade regulations, and innovative
ways of overseeing the globalized production and distribution of
goods both within Africa and internationally. African participants
in the global economy, now faced with demands for higher levels of
performance and quality, have generated occasional successes but
also many failures. Peter Gibbon and Stefano Ponte describe the
central processes that are integrating some African firms into the
global economy while at the same time marginalizing others. They
show the effects of these processes on African countries, and the
farms and firms within them. The authors use an innovative
combination of global value chain analysisOCowhich links
production, trade, and consumptionOCoand convention theory, an
approach to understanding the conduct of business. In doing so,
Gibbon and Ponte present a timely overview of the economic
challenges that lay ahead in Africa, and point to ways to best
address them."
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