Stories have always had the power to move, but it has only recently
become clear that purposeful stories - those created with a
specific mission in mind - are essential in persuading others to
support a vision or cause. For Peter Guber, what began as a knack
for telling stories as one of the world's leading entertainment
executives has evolved into a set of principles that anyone can use
to achieve their goals - whatever you do in life, you need to be
able to tell a good story. In Tell to Win Guber explains how to
move beyond PowerpPoint slides and spreadsheets to create
purposeful stories that can serve as powerful calls to action. He
reveals the best way to get noticed, how to turn passive listeners
into active participants, and how technology can be used to ensure
audience commitment. Featuring wisdom from Guber's meetings with
(and lessons from) everyone from Nelson Mandela to YouTube founder
Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored
in making films), Tell to Win entertainingly shows how to craft,
deliver and own a story that is capable of turning others into
viral advocates for your goal.
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