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Monster Metaphors - When Rhetoric Runs Amok (Hardcover)
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Monster Metaphors - When Rhetoric Runs Amok (Hardcover)
Series: Routledge Studies in Rhetoric and Stylistics
Expected to ship within 12 - 17 working days
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This book explores ways in which common metaphors can play a
detrimental role in everyday life; how they can grow in outsized
importance to dominate their respective terrains and push out
alternative perspectives; and how forms of resistance might act to
contain their dominance. The volume begins by unpacking the
dynamics of metaphors, their power and influence and the ways in
which they are bolstered by other rhetorical devices. Adams draws
on four case studies to illustrate their destructive impact when
they eclipse other points of view—the metaphor of mental illness;
the metaphor of free-flowing markets; the metaphor of the mind as a
mirror and the metaphor of men as naturally superior. Taken
together, these examples prompt further reflection on the
beneficiaries of these "monster metaphors" and how they promote
such metaphors to serve their own interests but also on ways
forward for challenging their dominance, strategies for preventing
their rise and ways of creating space for alternatives. This book
will be of interest to scholars interested in the study of
metaphor, across such fields as linguistics, rhetoric and media
studies.
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