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Books > Language & Literature > Language & linguistics > Psycholinguistics > General

Politeness in Chinese Face-to-Face Interaction (Hardcover): Yuling Pan Politeness in Chinese Face-to-Face Interaction (Hardcover)
Yuling Pan
R2,537 Discovery Miles 25 370 Ships in 18 - 22 working days

This book attempts to bring in the perspective of situational variation in analyzing linguistic politeness, and looks at politeness in the larger framework of social context. It outlines the way into the problem of politeness in Chinese culture and the steps taken in the application of politeness strategies in verbal interaction.

Cognition and Symbolic Structures - The Psychology of Metaphoric Transformation (Hardcover): Robert E. Haskell Cognition and Symbolic Structures - The Psychology of Metaphoric Transformation (Hardcover)
Robert E. Haskell
R2,573 Discovery Miles 25 730 Ships in 18 - 22 working days

This volume is organized around the view that metaphor is an important cognitive process. Metaphor can no longer be considered the sole domain of language, although this is one important research domain as some of the chapters in the volume demonstrate. The chapters reflect the modern history of metaphor, and cover many of the ways metaphor is conceptualized and applied. The book also explores a number of functions and characteristics, and implications of the metaphoric process, including that metaphoric processes originate in a sensory-motor-affective matrix; that they may be based in a neurological substrate; that they are manifested developmentally in various forms; that cognitively the comprehension of metaphor may depend on an abstract, featureless conceptual base; that they figure significantly in some pathological syndromes and in therapeutic discourse.

English Postcoloniality - Literatures from Around the World (Hardcover): Radhika Mohanram, Gita Rajan English Postcoloniality - Literatures from Around the World (Hardcover)
Radhika Mohanram, Gita Rajan
R2,930 Discovery Miles 29 300 Ships in 18 - 22 working days

As the British empire expanded throughout the world, the English language played an important role in power relations between Britain and its colonies. English was used as a colonizing agent to suppress the indigenous cultures of various peoples and to make them subject to British rule. With the end of World War II, many countries became gradually decolonized, and their indigenous cultures experienced a renaissance. Colonial mores and power systems clashed and combined with indigenous traditions to create postcolonial texts.

This volume treats postcoloniality as a process of cultural and linguistic interplay, in which British culture initially suppressed indigenous cultures and later combined with them after the decline of the British empire. The first section of this book provides an introductory overview of English postcoloniality. This section is followed by chapters discussing postcoloniality and literature from an historical perspective in particular countries around the world. The third section gives special attention to the literature and culture of indigenous peoples. A selected bibliography concludes the work.

Experiencing Narrative Worlds - On the Psychological Activities of Reading (Hardcover, New): Richard J. Gerrig Experiencing Narrative Worlds - On the Psychological Activities of Reading (Hardcover, New)
Richard J. Gerrig
R1,966 Discovery Miles 19 660 Ships in 10 - 15 working days

What does it mean to be transported by a narrative - to create a world inside one's head? How do experiences of narrative worlds alter our experience of the real world? In this book Richard Gerrig integrates insights from cognitive psychology and from research in linguistics, philosophy, and literary criticism to provide a cohesive account of what have most often been treated as isolated aspects of narrative experience. Drawing on examples from Tolstoy to Toni Morrison, Gerrig offers new analyses of some classic problems in the study of narrative. He discusses the ways in which we are cognitively equipped to tackle fictional and nonfictional narratives; how thought and emotion interact when we experience narrative; how narrative information influences judgments in the real world; and the reasons we can feel the same excitement and suspense when we reread a book as when we read it for the first time. Gerrig also explores the ways we enhance the experience of narratives, through finding solutions to textual dilemmas, enjoying irony at the expense of the characters in narrative, and applying a wide range of interpretive techniques to discover meanings concealed by and from authors.

Cognition, Empathy & Interaction - Floor Management of English and Japanese Conversation (Hardcover): Reiko Hayashi Cognition, Empathy & Interaction - Floor Management of English and Japanese Conversation (Hardcover)
Reiko Hayashi
R2,568 Discovery Miles 25 680 Ships in 18 - 22 working days

Conversational analysis is an interdisciplinary field that draws on cognitive science, social psychology, sociology, pragmatics, and the ethnography of communication. These various disciplines provide both qualitative and quantitative foundations for conversational analysis. The ultimate goal of this study is to investigate what communication is: what its goals are, why people talk, and how conversational goals are achieved. The primary concerns of this study are to investigate the interactions among cognition, emotion, and social norms, using the floor model proposed by Edelsky (1981) and Schultz, Florio, and Erickson (1982), and to further develop their model for the analysis of conversational interaction.

The Handbook of Usage-Based Linguistics (Hardcover): Manuel Diaz-Campos, Sonia Balasch The Handbook of Usage-Based Linguistics (Hardcover)
Manuel Diaz-Campos, Sonia Balasch
R4,125 Discovery Miles 41 250 Ships in 18 - 22 working days

The Handbook of Usage-Based Linguistics The Handbook of Usage-Based Linguistics is the first edited volume to provide a comprehensive, authoritative, and interdisciplinary view of usage-based theory in linguistics. Contributions by an international team of established and emerging scholars discuss the application of used-based approaches in phonology, morphosyntax, psycholinguistics, language variation and change, language development, cognitive linguistics, and other subfields of linguistics. Unprecedented in depth and scope, this groundbreaking work of scholarship addresses all major theoretical and methodological aspects of usage-based linguistics while offering diverse perspectives and key insights into theory, history, and methodology. Throughout the text, in-depth essays explore up-to-date methodologies, emerging approaches, new technologies, and cutting-edge research in usage-based linguistics in many languages and subdisciplines. Topics include used-based approaches to subfields such as anthropological linguistics, computational linguistics, statistical analysis, and corpus linguistics. Covering the conceptual foundations, historical development, and future directions of usage-based theory, The Handbook of Usage-Based Linguistics is a must-have reference work for advanced students and scholars in anthropological linguistics, psycholinguistics, cognitive linguistics, corpora analysis, and other subfields of linguistics.

Monster Metaphors - When Rhetoric Runs Amok (Hardcover): Peter J. Adams Monster Metaphors - When Rhetoric Runs Amok (Hardcover)
Peter J. Adams
R4,202 Discovery Miles 42 020 Ships in 10 - 15 working days

This book explores ways in which common metaphors can play a detrimental role in everyday life; how they can grow in outsized importance to dominate their respective terrains and push out alternative perspectives; and how forms of resistance might act to contain their dominance. The volume begins by unpacking the dynamics of metaphors, their power and influence and the ways in which they are bolstered by other rhetorical devices. Adams draws on four case studies to illustrate their destructive impact when they eclipse other points of view—the metaphor of mental illness; the metaphor of free-flowing markets; the metaphor of the mind as a mirror and the metaphor of men as naturally superior. Taken together, these examples prompt further reflection on the beneficiaries of these "monster metaphors" and how they promote such metaphors to serve their own interests but also on ways forward for challenging their dominance, strategies for preventing their rise and ways of creating space for alternatives. This book will be of interest to scholars interested in the study of metaphor, across such fields as linguistics, rhetoric and media studies.

Monster Metaphors - When Rhetoric Runs Amok (Paperback): Peter J. Adams Monster Metaphors - When Rhetoric Runs Amok (Paperback)
Peter J. Adams
R1,267 Discovery Miles 12 670 Ships in 10 - 15 working days

This book explores ways in which common metaphors can play a detrimental role in everyday life; how they can grow in outsized importance to dominate their respective terrains and push out alternative perspectives; and how forms of resistance might act to contain their dominance. The volume begins by unpacking the dynamics of metaphors, their power and influence and the ways in which they are bolstered by other rhetorical devices. Adams draws on four case studies to illustrate their destructive impact when they eclipse other points of view—the metaphor of mental illness; the metaphor of free-flowing markets; the metaphor of the mind as a mirror and the metaphor of men as naturally superior. Taken together, these examples prompt further reflection on the beneficiaries of these "monster metaphors" and how they promote such metaphors to serve their own interests but also on ways forward for challenging their dominance, strategies for preventing their rise and ways of creating space for alternatives. This book will be of interest to scholars interested in the study of metaphor, across such fields as linguistics, rhetoric and media studies.

The Psychology of Cognition - An Introduction to Cognitive Neuroscience (Hardcover): Durk Talsma The Psychology of Cognition - An Introduction to Cognitive Neuroscience (Hardcover)
Durk Talsma
R4,297 Discovery Miles 42 970 Ships in 10 - 15 working days

• A multidisciplinary approach, including contributions from cognitive psychology, the cognitive neurosciences, clinical neuropsychology, and computational modeling. • Uniquely, provides discussion of contemporary theoretical frameworks such as embodied cognition and predictive coding and offers a layered approach in which more complex topics build upon the basic ones. • A strong focus on cognitive control, attention, and consciousness as well as coverage of emerging topics, such as action and action control, multisensory integration, perception and action integration, and social cognition. • Includes computational modelling and a concluding chapter focusing on applied cognitive psychology. • Includes comprehensive overview of brain anatomy and function that will aid understanding of neuroscience and neuropsychology research, including discussion of brain networks • Highly illustrated and includes pedagogical features such as interesting historical side-notes and/or in depth treatment of important techniques or other interesting notes, aimed at stimulating students curiosity, facilitating critical thinking and understanding of scientific work.

Mind and Context in Adult Second Language Acquisition - Methods, Theory, and Practice (Paperback): Cristina Sanz Mind and Context in Adult Second Language Acquisition - Methods, Theory, and Practice (Paperback)
Cristina Sanz; Contributions by Rusan Chen, Rebecca Adams, Akiko Fujii, Alison Mackey, …
R1,142 Discovery Miles 11 420 Ships in 10 - 15 working days

How do people learn nonnative languages? And is there one part or function of our brains solely dedicated to language processing, or do we apply our general information-processing abilities when learning a new language? In this book, an interdisciplinary collaboration of scholars and researchers presents an overview of the latter approach to adult second language acquisition and brings together, for the first time, a comprehensive picture of the latest research on this subject. Clearly organized into four distinct but integrated parts, "Mind and Context in Adult Second Language Acquisition" first provides an introduction to information-processing approaches and the tools for students to understand the data. The next sections explain factors that affect language learning, both internal (attention and awareness, individual differences, and the neural bases of language acquisition) and external (input, interaction, and pedagogical interventions). It concludes by looking at two pedagogical applications: processing instruction and content based instruction. This important and timely volume is a must-read for students of language learning, second language acquisition, and linguists who want to better understand the information-processing approaches to learning a non-primary language. This book will also be of immense interest to language scholars, program directors, teachers, and administrators in both second language acquisition and cognitive psychology.

Unterstützte Kommunikation bei körperbehinderten Menschen mit einer schweren Dysarthrie; Eine Studie zur Effektivität... Unterstützte Kommunikation bei körperbehinderten Menschen mit einer schweren Dysarthrie; Eine Studie zur Effektivität tragbarer Sprachcomputer im Vergleich zu Kommunikationstafeln (Paperback)
Ursula Braun
R1,585 Discovery Miles 15 850 Ships in 10 - 15 working days

Dieses Buch gibt eine Einführung in das sonderpädagogische Fachgebiet der Unterstützten Kommunikation. Unterstützte Kommunikation zielt darauf, nichtsprechenden Menschen möglichst effektive Kommunikationsmöglichkeiten zur Verfügung zu stellen. Zu diesem Zweck werden Hilfsmittel, Techniken und Strategien entwickelt, die Lautsprache ergänzen oder ersetzen können. Im empirischen Teil der Arbeit wird ein Beitrag zur Bewertung moderner elektronischer Kommunikationshilfen geleistet. Die gesprächsanalytisch orientierte Studie untersucht ein Videomaterial von insgesamt 240 Minuten 1:1-Interaktionen zwischen nichtsprechenden Menschen und ihren natürlichsprechenden Partnern/Partnerinnen. Die Auswirkungen des Einsatzes von Sprachcomputern im Vergleich zu Kommunikationstafeln auf die Gesprächssituation werden analysiert.

Pragmatics - A Slim Guide (Paperback): Betty J Birner Pragmatics - A Slim Guide (Paperback)
Betty J Birner
R720 Discovery Miles 7 200 Ships in 9 - 17 working days

This book offers a concise but comprehensive entry-level guide to the study of meaning in context. There can be a big difference between what a speaker says and what they mean - i.e. between literal meaning and intended meaning. A speaker who says I need coffee can mean anything from 'Please buy more coffee' to 'I'm really sleepy'. How is a hearer to know? In this book, Betty Birner explores how we get from what is said to what is meant, from the perspective of both the speaker and the hearer, dealing with a range of context-dependent issues in language along the way: literal and non-literal meaning, implicature, speech acts, reference, definiteness, presupposition, and information structure. She reveals how language users can infer each other's meanings using not just what is being said but also the context and an assumption of rationality and cooperation. This slim guide summarizes the most important and foundational theories in the field of linguistic pragmatics, illustrated with plenty of real-life examples, and including a helpful glossary of key terms. Written in a lively and accessible style, the book will appeal to a wide range of readers, from undergraduate and graduate students of pragmatics to general readers interested in how we successfully communicate with one another.

Introduction to Psycholinguistics - Understanding Language Science (Paperback, 2nd edition): Matthew J. Traxler Introduction to Psycholinguistics - Understanding Language Science (Paperback, 2nd edition)
Matthew J. Traxler
R1,377 Discovery Miles 13 770 Ships in 9 - 17 working days

The new edition of the popular introduction to the field of psycholinguistics, providing a solid foundation for understanding how people produce and comprehend language Introduction to Psycholinguistics: Understanding Language Science, Second Edition, presents a comprehensive overview of the cognitive processes involved in language acquisition, production, and comprehension. Balancing depth and accessibility, this bestselling textbook adopts a multidisciplinary approach to the study of language that incorporates perspectives from psychology, linguistics, philosophy, computer science, neurology, neurophysiology, and related fields. Student-friendly chapters explain the core components of speech, discuss how the brain receives and applies the basic building blocks of language, review leading research in psycholinguistics, describe the experimental evidence behind major theories, and more. Fully updated to incorporate recent developments in the field, the second edition of Introduction to Psycholinguistics includes a new section devoted to language and cognitive disorders, two entirely new chapters on language as aspects of autism and schizophrenia, updated illustrations and learning objectives, and new coverage of language acquisition, the cognitive neuroscience of language, bilingualism, and sign language. This valuable textbook: Reviews leading research and theory in psycholinguistics, including in-depth descriptions of the experimental evidence behind theories Describes phonology, morphology, semantics, syntax, pragmatics, and other key components of language Covers bilingualism, second-language acquisition, sign language comprehension, reading comprehension, and non-literal language interpretation Discusses cognitive disorders such as autism, aphasia, schizophrenia, and specific language impairment (SLI) Offers clear learning objectives, engaging thought exercises, chapter review questions, and step-by-step explanations of all key concepts Provides resources for instructors and students, including a companion website with review exercises, quizzes, PowerPoint slides, test banks, and other supplementary materials Introduction to Psycholinguistics: Understanding Language Science, Second Edition, is an excellent textbook for upper-level undergraduate courses in psycholinguistics, language processing, and cognitive or communication disorders, as well as related courses in psychology, linguistics, cognitive science, neuroscience, language education, and computational linguistics.

The Psychology of Cognition - An Introduction to Cognitive Neuroscience (Paperback): Durk Talsma The Psychology of Cognition - An Introduction to Cognitive Neuroscience (Paperback)
Durk Talsma
R1,614 Discovery Miles 16 140 Ships in 9 - 17 working days

• A multidisciplinary approach, including contributions from cognitive psychology, the cognitive neurosciences, clinical neuropsychology, and computational modeling. • Uniquely, provides discussion of contemporary theoretical frameworks such as embodied cognition and predictive coding and offers a layered approach in which more complex topics build upon the basic ones. • A strong focus on cognitive control, attention, and consciousness as well as coverage of emerging topics, such as action and action control, multisensory integration, perception and action integration, and social cognition. • Includes computational modelling and a concluding chapter focusing on applied cognitive psychology. • Includes comprehensive overview of brain anatomy and function that will aid understanding of neuroscience and neuropsychology research, including discussion of brain networks • Highly illustrated and includes pedagogical features such as interesting historical side-notes and/or in depth treatment of important techniques or other interesting notes, aimed at stimulating students curiosity, facilitating critical thinking and understanding of scientific work.

Negation and Polarity: Experimental Perspectives (Paperback, Softcover reprint of the original 1st ed. 2016): Pierre Larrivée,... Negation and Polarity: Experimental Perspectives (Paperback, Softcover reprint of the original 1st ed. 2016)
Pierre Larrivée, Chung Min Lee
R3,631 Discovery Miles 36 310 Ships in 18 - 22 working days

This volume offers insights on experimental and empirical research in theoretical linguistic issues of negation and polarity, focusing on how negation is marked and how negative polarity is emphatic and how it interacts with double negation. Metalinguistic negation and neg-raising are also explored in the volume. Leading specialists in the field present novel ideas by employing various experimental methods in felicity judgments, eye tracking, self-paced readings, prosody and ERP. Particular attention is given to extensive crosslinguistc data from French, Catalan and Korean along with analyses using semantic and pragmatic methods, corpus linguistics, diachronic perspectives and longitudinal acquisitional studies as well as signed and gestural negation. Each contribution is situated with regards to major previous studies, thereby offering readers insights on the current state of the art in research on negation and negative polarity, highlighting how theory and data together contributes to the understanding of cognition and mind.

Explicit and Implicit Prosody in Sentence Processing - Studies in Honor of Janet Dean Fodor (Paperback, Softcover reprint of... Explicit and Implicit Prosody in Sentence Processing - Studies in Honor of Janet Dean Fodor (Paperback, Softcover reprint of the original 1st ed. 2015)
Lyn Frazier, Edward Gibson
R3,451 Discovery Miles 34 510 Ships in 18 - 22 working days

Top researchers in prosody and psycholinguistics present their research and their views on the role of prosody in processing speech and also its role in reading. The volume characterizes the state of the art in an important area of psycholinguistics. How are general constraints on prosody (‘timing’) and intonation (‘melody’) used to constrain the parsing and interpretation of spoken language? How are they used to assign a default prosody/intonation in silent reading, and more generally what is the role of phonology in reading? Prosody and intonation interact with phonology, syntax, semantics and pragmatics and thus are at the very core of language processes.

Experimental Perspectives on Presuppositions (Paperback, Softcover reprint of the original 1st ed. 2015): Florian Schwarz Experimental Perspectives on Presuppositions (Paperback, Softcover reprint of the original 1st ed. 2015)
Florian Schwarz
R3,324 Discovery Miles 33 240 Ships in 18 - 22 working days

This volume brings together some of the most recent developments in the field of experimental pragmatics, specifically empirical approaches to theoretical issues in presupposition theory. It includes studies of the online processing of presupposed content; investigations of the interpretive properties of presuppositions in various linguistic contexts; comparative perspectives relative to other aspects of meaning, such as asserted content and implicatures; cross-linguistic comparisons of presupposition triggers; and perspectives from language acquisition. Taken together, these novel contributions provide a snapshot of state-of-the art developments in this area and will serve as a point of reference for numerous emerging avenues of future work. It makes for an ideal set of readings for advanced university courses on experimental studies of meaning and is a must-read for anyone interested in experimental research on meaning in natural language.

Language Production, Cognition, and the Lexicon (Paperback, Softcover reprint of the original 1st ed. 2015): Núria Gala,... Language Production, Cognition, and the Lexicon (Paperback, Softcover reprint of the original 1st ed. 2015)
Núria Gala, Reinhard Rapp, Gemma Bel-Enguix
R4,192 Discovery Miles 41 920 Ships in 18 - 22 working days

The book collects contributions from well-established researchers at the interface between language and cognition. It provides an overview of the latest insights into this interdisciplinary field from the perspectives of natural language processing, computer science, psycholinguistics and cognitive science. One of the pioneers in cognitive natural language processing is Michael Zock, to whom this volume is dedicated. The structure of the book reflects his main research interests: lexicon and lexical analysis, semantics, language and speech generation, reading and writing technologies, language resources and language engineering. The book is a valuable reference work and authoritative information source, giving an overview on the field and describing the state of the art as well as future developments. It is intended for researchers and advanced students interested in the subject. One of the pioneers in cognitive natural language processing is Michael Zock, to whom this volume is dedicated. The structure of the book reflects his main research interests: Lexicon and lexical analysis, semantics, language and speech generation, reading and writing technologies, language resources and language engineering. The book is a valuable reference work and authoritative information source, giving an overview on the field and describing the state of the art as well as future developments. It is intended for researchers and advanced students interested in the subject. One of the pioneers in cognitive natural language processing is Michael Zock, to whom this volume is dedicated. The structure of the book reflects his main research interests: Lexicon and lexical analysis, semantics, language and speech generation, reading and writing technologies, language resources and language engineering. The book is a valuable reference work and authoritative information source, giving an overview on the field and describing the state of the art as well as future developments. It is intended for researchers and advanced students interested in the subject.

Psycholinguistic Approaches to Meaning and Understanding across Languages (Paperback, Softcover reprint of the original 1st ed.... Psycholinguistic Approaches to Meaning and Understanding across Languages (Paperback, Softcover reprint of the original 1st ed. 2014)
Barbara Hemforth, Barbara Mertins, Cathrine Fabricius-Hansen
R3,303 Discovery Miles 33 030 Ships in 18 - 22 working days

Reports on joint work by researchers from different theoretical and linguistic backgrounds offer new insights on the interaction of linguistic code and context in language production and comprehension. This volume takes a genuinely cross-linguistic approach integrating theoretically well-founded contrastive descriptions with thorough empirical investigations. Authors answer questions on the topic of how we ‘encode’ complex thoughts into linguistic signals and how we interpret such signals in appropriate ways. Chapters combine on- and off-line empirical methods varying from large-scale corpus analyses over acceptability judgements, sentence completion studies and reading time experiments. The authors shed new light on the central questions related to our everyday use of language, especially the problem of how we construe meaning in and through language in general as well as through the means provided by particular languages.

Handbook of Arabic Literacy - Insights and Perspectives (Paperback, Softcover reprint of the original 1st ed. 2014): Elinor... Handbook of Arabic Literacy - Insights and Perspectives (Paperback, Softcover reprint of the original 1st ed. 2014)
Elinor Saiegh-Haddad, R.Malatesha Joshi
R2,694 Discovery Miles 26 940 Ships in 18 - 22 working days

This book provides a synopsis of recently published empirical research into the acquisition of reading and writing in Arabic. Its particular focus is on the interplay between the linguistic and orthographic structure of Arabic and the development of reading and writing/spelling. In addition, the book addresses the socio-cultural, political and educational milieu in which Arabic literacy is embedded. It enables readers to appreciate both the implications of empirical research to literacy enhancement and the challenges and limitations to the applicability of such insights in the Arabic language and literacy context. The book will advance the understanding of the full context of literacy acquisition in Arabic with the very many factors (religious, historical, linguistic etc.) that interact and will hence contribute to weakening the anglocentricity that dominates discussions of this topic.

Semantics of Complex Words (Paperback, Softcover reprint of the original 1st ed. 2015): Laurie Bauer, Lívia Körtvélyessy,... Semantics of Complex Words (Paperback, Softcover reprint of the original 1st ed. 2015)
Laurie Bauer, Lívia Körtvélyessy, Pavol Štekauer
R3,483 Discovery Miles 34 830 Ships in 18 - 22 working days

This volume offers a valuable overview of recent research into the semantic aspects of complex words through different theoretical frameworks. Contributions by experts in the field, both morphologists and psycholinguists, identify crucial areas of research, present alternative and complementary approaches to their examination from the current level of knowledge, and indicate perspectives of research into the semantics of complex words by raising important questions that need to be investigated in order to get a more comprehensive picture of the field. Recent decades have seen both extensive and intensive development of various theories of word-formation, however, the semantic aspects of complex words have, with a few notable exceptions, been rather neglected. This volume fills that gap by offering articles written by leading experts in the field from various theoretical backgrounds.

The Torah/Law is a Journey - Using Cognitive and Culturally Oriented Linguistics to Interpret and Translate Metaphors in the... The Torah/Law is a Journey - Using Cognitive and Culturally Oriented Linguistics to Interpret and Translate Metaphors in the Hebrew Bible (Paperback)
Ivana Prochazkova
R764 Discovery Miles 7 640 Ships in 9 - 17 working days
Current Trends in Eye Tracking Research (Paperback, Softcover reprint of the original 1st ed. 2014): Mike Horsley, Matt Eliot,... Current Trends in Eye Tracking Research (Paperback, Softcover reprint of the original 1st ed. 2014)
Mike Horsley, Matt Eliot, Bruce Allen Knight, Ronan Reilly
R5,605 Discovery Miles 56 050 Ships in 18 - 22 working days

Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.

Cognitive Linguistics - A Complete Guide (Paperback, 2nd Revised edition): Vyvyan Evans Cognitive Linguistics - A Complete Guide (Paperback, 2nd Revised edition)
Vyvyan Evans
R1,003 R933 Discovery Miles 9 330 Save R70 (7%) Ships in 9 - 17 working days

This second edition of the bestselling textbook provides up-to-date coverage of all areas of the field. As well as being fully revised and updated throughout to reflect the most recent developments in the field (including coverage of the neural theory of language paradigm and the latest cognitive semantic and constructional approaches to language and the mind), this second edition also includes: A brand new section exploring New-Horizons in Cognitive Linguistics covering advancements in the field including linguistic relativity, English language teaching and bilingualism, cognitive sociolinguistics and cognitive humanities. An innovative new chapter entitled Key Topics in Language Science exploring the 'burning questions' in language science such as the relationship between human language and non-human communication systems, whether there are language universal etc. A new chapter dedicated to Research Methods in Cognitive Linguistics exploring the range of methodologies, the research areas, data and questions and offering an evaluation of their relative merits. This will include hands on check list of the research cycle for students who seek to apply cognitive linguistics in their own research projects and dissertations. While all topics are introduced in terms accessible to both undergraduate and postgraduate students, this work is sufficiently comprehensive and detailed to serve as a reference work for scholars from linguistics and neighbouring disciplines who wish to gain a better understanding of cognitive linguistics. The book is divided into four parts and is therefore suitable for a range of different course types, both in terms of length and level, as well as in terms of focus. In addition to defining the field, the text also includes appropriate critical evaluation. Complementary and potentially competing approaches are explored both within the cognitive approach and beyond it. For example conceptual metaphor theory is compared and contrasted with conceptual blending theory in terms of methodology, assumptions, scope and phenomena.

The Recursive Mind - The Origins of Human Language, Thought, and Civilization (Hardcover): Michael C. Corballis The Recursive Mind - The Origins of Human Language, Thought, and Civilization (Hardcover)
Michael C. Corballis
R1,245 Discovery Miles 12 450 Ships in 18 - 22 working days

"The Recursive Mind" challenges the commonly held notion that language is what makes us uniquely human. In this compelling book, Michael Corballis argues that what distinguishes us in the animal kingdom is our capacity for recursion: the ability to embed our thoughts within other thoughts. "I think, therefore I am," is an example of recursive thought, because the thinker has inserted himself into his thought. Recursion enables us to conceive of our own minds and the minds of others. It also gives us the power of mental "time travel"--the ability to insert past experiences, or imagined future ones, into present consciousness.

Drawing on neuroscience, psychology, animal behavior, anthropology, and archaeology, Corballis demonstrates how these recursive structures led to the emergence of language and speech, which ultimately enabled us to share our thoughts, plan with others, and reshape our environment to better reflect our creative imaginations. He shows how the recursive mind was critical to survival in the harsh conditions of the Pleistocene epoch, and how it evolved to foster social cohesion. He traces how language itself adapted to recursive thinking, first through manual gestures, then later, with the emergence of "Homo sapiens," vocally. Toolmaking and manufacture arose, and the application of recursive principles to these activities in turn led to the complexities of human civilization, the extinction of fellow large-brained hominins like the Neandertals, and our species' supremacy over the physical world.

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