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Current Trends in Eye Tracking Research (Paperback, Softcover reprint of the original 1st ed. 2014)
Loot Price: R6,320
Discovery Miles 63 200
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Current Trends in Eye Tracking Research (Paperback, Softcover reprint of the original 1st ed. 2014)
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Our eye movements in response to visual stimuli reveal much about
how we experience the world. Focusing on the latest developments in
the multidisciplinary field of eye tracking research, this volume
ranges across a wide spectrum of research applications, with four
sections covering the plethora of practical uses to which our
expanding knowledge can be put. They offer abundant evidence that
eye tracking research and its methodologies offer new ways of
collecting data, framing research questions, and thinking about how
we view our world. As a result, we are discovering more about how
the visual system works, as well as how it interacts with
attention, cognition, and behaviour. Current Trends in Eye Tracking
Research presents the work of more than 50 researchers and
academics, showcasing groundbreaking studies and innovative ways of
applying eye tracking technologies to interesting research
problems. The book covers the current output of a number of
pioneering research laboratories, detailing their work on eye
tracking and the visual system, alignment and EEG data, marketing
and social applications, and eye tracking in education. Featuring
creative uses of existing technology as well as inventive
implementation of new technology in a range of research contexts
and disciplines, this new publication is compelling proof of the
growing importance of this exciting and fast-moving area of
scientific endeavor.
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