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Books > Social sciences > Sociology, social studies > Social issues
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The Self as Enterprise - Foucault and the Spirit of 21st Century Capitalism (Hardcover, New Ed)
Loot Price: R4,568
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The Self as Enterprise - Foucault and the Spirit of 21st Century Capitalism (Hardcover, New Ed)
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Twenty first century, flexible capitalism creates new demands for
those who work to acknowledge that all aspects of their lives have
come to be seen as performance related, and consequently of
interest to those who employ them (or fire them). At the start of
the 21st century we can identify, borrowing from Max Weber, new
work ethics that provide novel ethically slanted maxims for the
conduct of a life, and which suggest that the cultivation of the
self as an enterprise is the life-long activity that should give
meaning, purpose and direction to a life. The book provides an
innovative theoretical and methodological approach that draws on
the problematising critique of Michel Foucault, the sociological
imagination of Zygmunt Bauman and the work influenced by these
authors in social theory and social research in the last three
decades. The author takes seriously the ambivalence and irony that
marks many people's experience of their working lives, and the
demands of work at the start of the 21st century. The book makes an
important contribution to the continuing debate about the nature of
work related identities and the consequences of the intensification
of the work regimes in which these identities are performed and
regulated. In a post global financial crisis (GFC) world of
sovereign debt, austerity and recession the author's analysis
focuses academic and professional interest on neo-liberal
injunctions to imagine ourselves as an enterprise, and to reap the
rewards and carry the costs of the conduct of this enterprise.
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