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Cassette Culture - Popular Music and Technology in North India (Paperback, 2nd ed.)
Loot Price: R1,209
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Cassette Culture - Popular Music and Technology in North India (Paperback, 2nd ed.)
Series: Chicago Studies in Ethnomusicology CSE
Expected to ship within 10 - 15 working days
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In "Cassette Culture," Peter Manuel tells how a new mass
medium--the portable cassette player--caused a major upheaval in
popular culture in the world's second-largest country. The advent
of cassette technology in the 1980s transformed India's popular
music industry from the virtual monopoly of a single multinational
LP manufacturer to a free-for-all among hundreds of local cassette
producers. The result was a revolution in the quantity, quality,
and variety of Indian popular music and its patterns of
dissemination and consumption.
Manuel shows that the cassette revolution, however, has brought new
contradictions and problems to Indian culture. While inexpensive
cassettes revitalized local subcultures and community values
throughout the subcontinent, they were also a vehicle for regional
and political factionalism, new forms of commercial vulgarity, and,
disturbingly, the most provocative sorts of hate-mongering and
religious chauvinism.
"Cassette Culture" is the first scholarly account of Indian popular
music and the first case study of a technological revolution now
occurring throughout the world. It will be an essential resource
for anyone interested in modern India, communications theory, world
popular music, or contemporary global culture.
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