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Luxury - A Rich History (Hardcover)
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Luxury - A Rich History (Hardcover)
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We live in a world obsessed by luxury. Long-distance airlines
compete to offer first-class sleeping experiences and hotels
recommend exclusive suites where you are never disturbed. Luxury is
a rapidly changing global industry that makes the headlines daily
in our newspapers and on the internet. More than ever, luxury is a
pervasive presence in the cultural and economic life of the West -
and increasingly too in the emerging super-economies of Asia and
Latin America. Yet luxury is hardly a new phenomenon. Today's
obsession with luxury brands and services is just one of the many
manifestations that luxury has assumed. In the middle ages and the
Renaissance, for example, luxury was linked to notions of
magnificence and courtly splendour. In the eighteenth century
luxury was at the centre of philosophical debates over its role in
shaping people's desires and oiling the wheels of commerce. And it
continues to morph today, with the growth of the global super-rich
and increasing wealth polarization. From palaces to penthouses,
from couture fashion to lavish jewellery, from handbags to red
wine, from fast cars to easy money, Peter McNeil and Giorgio Riello
present the first ever global history of luxury, from the Romans to
the twenty-first century: a sparkling and ever-changing story of
extravagance, excess, novelty, and indulgence.
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