Electronic Media Management, Revised (Hardcover, 5th edition)

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2015
Authors:	Peter Pringle • Michael F. Starr
Dimensions:	260 x 184mm (L x W)
Format:	Hardcover
Pages:	432
Edition:	5th edition
ISBN-13:	978-1-138-12927-6
Categories:	Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General
LSN:	1-138-12927-5
Barcode:	9781138129276

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