As we find ourselves at the cusp of an economic downturn, there has
been a clear reinvigoration of Keynesian economics as governments
are attempting to stimulate the market through public funds.
Forming his economic theories in the wake of the Great Depression,
John Maynard Keynes argued that a healthy economy depended on the
total spending of consumers, business investors and, most
importantly, governments too. Keynes formulated that governments
should take control of the economy in the short term, rather than
relying on the market, because, as he eloquently put it 'in the
long run, we are all dead'. This graphic guide is the ideal
introduction to one of the most influential economists of the 20th
century, at a time when his theories may be crucial to our economic
survival. Through a deft mixture of words and images, "Introducing
Keynes" is a timely, accessible and enjoyable read.
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