Goliath Strikes Back - How Traditional Retailers Are Winning Back Customers from Ecommerce Startups (Paperback, 1st ed.)

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson. Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce's industry overhaul. Don't get left behind. What You Will Learn What to emulate and what to avoid by studying the mindsets and strategies of the successful and unsuccessful companies How companies can identify, attract, hire and motivate executives who embody the strategic mindset needed to remain successful An insight into six key industries, including consumer electronics and grocery, to understand why companies are failing or succeeding Who This Book Is For Executives, business professionals, business students, and curious laypeople

General

Imprint:	Apress
Country of origin:	United States
Release date:	November 2020
First published:	2020
Authors:	Peter S Cohan
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	175
Edition:	1st ed.
ISBN-13:	978-1-4842-6518-5
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Finance & accounting > Finance > Corporate finance Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Money & Finance > Corporate finance
LSN:	1-4842-6518-1
Barcode:	9781484265185

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!