How did Pixar go from producing CAT scan images to winning Oscars?
How did Steve Jobs turn Apple into a world-beating company? How
does Amazon's culture encourage innovation? How can you find the
creative solutions demanded by our ever-changing world? The answer,
according to renowned business thought-leader Peter Sims, is LITTLE
BETS. In these fast-moving times, it's next to impossible to
predict what's around the corner, and harder still to formulate a
foolproof plan to deal with it. Truly innovative companies, Sims
argues, don't get caught up in projections and predictions.
Instead, they embrace uncertainty, take a chance, fail quickly and
learn fast. This method has formulated thousands of modern
advances, from Google's PageRank to Starbucks coffee shops - if you
harness its power, what could you achieve?
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