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How Political Actors Use the Media - A Functional Analysis of the Media's Role in Politics (Hardcover, 1st ed. 2017)
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How Political Actors Use the Media - A Functional Analysis of the Media's Role in Politics (Hardcover, 1st ed. 2017)
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This book investigates how individual politicians and political
parties strategically make use of the media to reach their
political goals. Looking beyond a purely Americentric viewpoint,
the chapters present data from more than ten Western democracies to
argue that the media are both a source of information and an arena
for political communication. This double functional role of the
media is examined from both a theoretical and an empirical
perspective, including chapters dealing with different aspects of
politics - from campaigning to law making - and within different
political contexts. The role of the news media is discussed from
the perspective of the political actor, focusing on both the
opportunities and the constraints the news media provide, resulting
in a multidisciplinary text that will appeal to students and
scholars of both communication and political science.
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