Fifth Edition. For the sixth presidential election running, Michael
W. Traugott and Paul J. Lavrakas team up to give voters everything
they need to know about election polls. When it comes to polls, the
stakes are high, which is why this edition has been revised to
incorporate information on the latest technologies used for data
collection and data analysis. In straightforward language, the
authors answer questions such as: How do political candidates and
organizations use poll data? How do news organizations collect and
report poll data? Why do pollsters use samples? How do media
organizations analyze polls? They also examine common problems and
complaints about polls, such as the increasing use of "push
polls"-a political telemarketing technique-and polls conducted on
the Internet that attract a large number of respondents who may not
be representative of the general public."
General
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