Cruise Operations Management provides a comprehensive and
contextualised overview of hospitality services for the cruise
industry. As well as providing a background to the cruise industry,
it also looks deeper into the management issues providing a
practical guide for both students and professionals alike. A
user-friendly and practical guide it discusses issues such as: *
The history and image of cruising * How to design a cruise and
itinerary planning * Roles and responsibilities on a cruise ship *
Customer service systems and passenger profiles * Managing food and
drink operations onboard * Health, safety and security Cruise
Operations Management presents a range of contextualised facts
illustrated by a number of case studies that encourage the reader
to examine the often complex circumstances that surround problems
or events associated to cruise operations. The case studies are
contemporary and are constructed from first hand research with a
number of international cruise companies providing a real world
insight into this industry. Each case study is followed by
questions that are intended to illuminate issues and stimulate
discussion. The structure of the book is designed so the reader can
either build knowledge cumulatively for an in-depth knowledge of
managerial practices and procedures onboard a cruise ship, or they
can 'dip in' and make use of specific material and case studies for
use within a more generic hospitality or tourism learning context.
General
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