ANATOMY of MEDIA Myths. Behaviors. Influence. TIPPING POINT
PHENOMENA This just released, ground-breaking book by Dr. Philip
Gordon, Ph.D details three recent media case studies which were
selected on the basis of common Tipping Point Attributes. Each case
study involved "contagiousness" and "stickiness" during their
development, and each arrived at a "dramatic moment in time," which
can only be characterized by the phenomenon of Tipping Points.
ANATOMY of MEDIA provides a research and academic perspective for
analyzing and predicting media myths, behaviors and influences
relative to global events. Fact-filled and up-to-date commentary,
informative and innovative, and valuable reading for scholars,
researchers and media watchers who want a candid and unique
framework for understanding and interpreting the media revolution
that is going on right now The first case study: "Myths" The 2008
Presidential Campaign of Barack Obama was chosen to examine a
narrower scope and time frame for the application of the tipping
point analysis. In contrast to the second case study: "Behaviors"
The International Financial Crisis of 2007-2010 which involves a
broader study period to identify trends and more complex tipping
point issues. The third study: "Influences" The issue of Climate
Change is included as consideration because the research and
analysis revealed critical relationships between media impact and
global events. The clock is ticking... As the issue of Climate
Change is still evolving, Dr. Gordon provides a methodology and
parameters for analyzing and predicting our planets' most pressing
Media Tipping Points.
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