Tipping Points as evidenced in global events are, in many ways,
influenced by media. This just released, ground-breaking book by Dr
Philip Gordon, Ph.D details three case studies which were selected
on the basis of common Tipping Point Attributes. Each involved
media contagiousness and stickiness during their development and,
each arrived at a dramatic moment in time, which could be
characterized by the phenomenon of Tipping Points. The first case
study, the 2008 Presidential Campaign of Barack Obama was chosen to
examine a narrower scope and timeframe for the application of the
analysis. In contrast to the second case study, the International
Financial Crisis of 2007-2010, involves a broader study period to
identify trends and more complex issues. The third study, Climate
Change was included as consideration because the research and
analysis revealed critical relationships between Media Impact and
Global Events. Hurricane SANDY: "One Dramatic Moment" A Tipping
Point event that virtually guarantees the 2012 Obama Presidential
Campaign outcome. As the issue of Climate Change is still evolving,
Dr Gordon provides a methodology and parameters for analyzing and
predicting our planets' most pressing Global Tipping Points. Review
Comments: "The genius of the formulation of Tipping Point Theory is
that it takes explicit account of the role of social media and the
internet at facilitating bifurcations and promoting dynamical
instability. In effect, we have trimmed a few feet of tail off the
kite. As a reader, I was informed and educated as to the factors
which conspire to influence stability / instability in complex
social systems. ...the book does a good job of making sense of past
bifurcations and dynamical instabilities, namely political
instability, our perception of global climate change, and
international economic crises...My compliments on a truly
insightful Media Tipping Points." -Prof. Dr.(med.) Peter S.
Geissler, A.B., B.S., M.S., M.Phil., Ph.D. (Yale) M.A., M.Eng.,
M.S., Ph.D., M.S., M.D., M.Phil.(Cantab) "The application of the
tipping point theory qualitative ratio analysis to media and global
events, particularly, the financial crisis and climate change, is a
fascinating one." -Dr. Serge Besanger, PhD Expert, International
Monetary Fund ..".very interesting application (of the Tipping
Point Theory)...potential opportunity for predicting other global
events, i.e.: Egyptian crisis and perhaps, even terrorism
activities." -Dr. Adam AJLANI, PhD Professor, Sciences Politic and
Political Consultant, France TV1 ..".a mass undertaking (very
motivated) of how (we) as a society can become aware of future
global events, particularly Climate Change. Excellent " -Dr. Derek
EL ZEIN, PhD Professor, Avocat, Expert: Communications ..".very
innovative approach to modeling three very complex studies for
comparison. Well-suited for similar types of analysis." -Dr.
Emmanuel CAULIER, PhD Professor and Expert: International Political
Relations, Avocat "A truly fascinating book that (teaches) a whole
new way of thinking about major events and how the media can
influence them. - Being a political junkie I was heavily into the
media coverage of the 2008 Obama election and the global financial
melt-down both via TV and the blogosphere...I now find myself
looking for the tipping points and stickiness factors as other key
events unfold. Usually, I have trouble reading, theoretical books
but this one was an easy read and if you want supporting data then
the references are there. This could become a solid reference for
those in the media who truly want to understand what they are
reporting. Highly recommended and I look forward to Dr. Gordon's
ongoing analysis of (future) events." -Dr. Ralph Moorhouse, Ph.D.
Political junkie, Expert: natural polymers for industries
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