In August 1999 a forty-six-year-old sheep farmer name Jos? Bov?
was arrested for dismantling the construction site of a new
McDonald's restaurant in the south of France. A few months later
Bov? built on his fame by smuggling huge chunks of Roquefort cheese
into Seattle, where he was among the leaders of the
antiglobalization protests against the World Trade Organization
summit.
Bov?'s crusade against globalization helped provoke a debate
both within France and beyond about the pros and cons of a world in
which financial, commercial, human, cultural, and technology flows
move faster and more extensively than ever before. As the French
struggle to preserve the country's identity, heritage, and
distinctiveness, they are nonetheless adapting to a new economy and
an interdependent world.
This book deals with France's effort to adapt to globalization
and its consequences for France's economy, cultural identity,
domestic politics, and foreign relations. The authors begin by
analyzing the structural transformation of the French economy,
driven first by liberalization within the European Union and more
recently by globalization. By examining a wide variety of possible
measures of globalization and liberalization, the authors conclude
that the French economy's adaptation has been far reaching and
largely successful, even if French leaders prefer to downplay the
extent of these changes in response to political pressures and
public opinion. They call this adaptation "globalization by
stealth."
The authors also examine the relationship between trade,
culture, and identity and explain why globalization has rendered
the three inseparable. They show how globalization is contributing
to the restructuring of the traditional French political spectrum
and blurring the traditional differences between left and right.
Finally, they explore France's effort to tame globalization
--ma?triser la mondialisation --and the possible consequences and
lessons of the French stance for the rest of the world.
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