Rediscover the fundamentals of marketing along with the rise of
metamarketing from the best in the businessÂ
In Marketing 6.0, the celebrated
promoter of the “Four P’s of
Marketing,” Philip Kotler, explains how marketers can use
technology to address customers’ needs and make a difference in
the world. In a new age of metamarketing, this book
provides marketers with a way to integrate
technological and business model evolution with the dramatic shifts
in consumer behavior that have happened in the last
decade. Readers will learn about: The building blocks of
metamarketing Generation Z and Generation Alpha and the
technologies they use daily How to tap into metaverses and extended
reality The potential obstacles and solutions for creating a more
interactive and immersive experience. Marketing has evolved to
address global challenges and changing customer expectations.
Incorporating sustainability themes and new technologies for
customer engagement are essential for businesses to remain
relevant. Indeed, marketing has shifted from traditional to
digital, but most customers still value some forms of human
interaction. As a result, multichannel and omnichannel marketing
have become popular among marketers aiming to leverage both
traditional and digital engagement. Metamarketing goes beyond that
and offers a genuine physical and digital convergence by providing
a more interactive and immersive customer experience across
physical and digital spaces.
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