Marketing for Hospitality and Tourism is the definitive source for
hospitality marketing courses. Taking an integrative approach, this
highly visual, four-colour book discusses hospitality marketing
from a team perspective, examining each hospitality department and
its role in the marketing mechanism. These best-selling authors are
known as leading marketing educators and their book, a global
phenomenon is the most frequent adoption for the course. Developed
with extensive student and professor reviews, this edition includes
new coverage of social media, discussion of current industry
trends, and hands-on application assignments.
General
| Imprint: |
Pearson Education Limited
|
| Country of origin: |
United Kingdom |
| Release date: |
February 2023 |
| First published: |
2022 |
| Authors: |
Philip Kotler
• John Bowen
• James Makens
• Seyhmus Baloglu
|
| Format: |
Digital product license key
|
| Edition: |
8th edition |
| ISBN-13: |
978-1-292-36356-1 |
| Categories: |
Books
|
| LSN: |
1-292-36356-8 |
| Barcode: |
9781292363561 |
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