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Tourism and the Creative Industries - Theories, policies and practice (Paperback)
Loot Price: R1,319
Discovery Miles 13 190
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Tourism and the Creative Industries - Theories, policies and practice (Paperback)
Series: Routledge Advances in Tourism
Expected to ship within 12 - 17 working days
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This book focuses on the theoretical, policy and practice linkages
and disjunctures between tourism and the creative industries. There
are clear and strong intersections between the sectors, for example
in the development and application of new and emerging media in
tourism; festivals and cultural events showcasing the creative
identity of place; tours and place identities associated with film,
TV, music and arts tourism; as well as particular destinations
being promoted on the basis of their 'creative' endowments such as
theatre breaks, art exhibitions and fashion shows. Tourism and the
Creative Industries explores a variety of relationships in one
volume and offers innovative and critical insights into how
creative industries and tourism together contribute to place
identity, tourist experience, destination marketing and management.
The book is aligned with the sectors that have been demarcated by
the UK Government Department of Culture, Media and Sport as
comprising the creative industries: advertising and marketing;
architecture; design and designer fashion; film, TV, video, radio
and photography; IT, software and computer services; publishing and
music; performing and visual arts. The title of this volume
demonstrates how the exclusion of tourism from the creative
industries is arguably perverse, given that much of the work by
destination managers and of private sector tourism is characterised
by creativity and innovation. Interdisciplinary research and
international context bring a broader perspective on how the
creative industries operate in varying cultural and policy contexts
in relation to tourism. This book brings together the parallel and
disparate inter-disciplinary fields of tourism and the creative
industries and will be of interest to students, academics and
researchers interested in tourism, creative industries, marketing
and management.
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