Tourism is arguably one of the largest self-initiated commercial
interventions to create well-being and happiness on the entire
planet. Yet there is a lack of specific attention to the ways in
which we can better understand and evaluate the relationship
between well-being and travel. The recent surge of scholarly work
in positive psychology concerned with human well-being and
flourishing represents a contemporary force with the potential to
embellish and augment much current tourism study. This book maps
out the field and then draws links between tourists, tourism and
positive psychology. It discusses topics such as the issue of
excess materialism and its fragile relationship with well-being,
the value of positive psychology to lifestyle businesses, and the
insights of the research field to spa and wellness tourism. This
volume will interest those who study and practise tourism as well
as scholars and graduate students in a range of disciplines such as
psychology, sociology, business and leisure.
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