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Holy Mavericks - Evangelical Innovators and the Spiritual Marketplace (Paperback) Loot Price: R759
Discovery Miles 7 590
Holy Mavericks - Evangelical Innovators and the Spiritual Marketplace (Paperback): Phillip Luke Sinitiere, Shayne Lee

Holy Mavericks - Evangelical Innovators and the Spiritual Marketplace (Paperback)

Phillip Luke Sinitiere, Shayne Lee

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Loot Price R759 Discovery Miles 7 590 | Repayment Terms: R71 pm x 12*

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Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.

Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.

General

Imprint: New York University Press
Country of origin: United States
Release date: April 2009
First published: April 2009
Authors: Phillip Luke Sinitiere • Shayne Lee
Dimensions: 229 x 152 x 13mm (L x W x T)
Format: Paperback - Trade / Trade
Pages: 208
ISBN-13: 978-0-8147-5235-7
Categories: Books > Humanities > Religion & beliefs > Christianity > Protestantism & Protestant Churches > Other Protestant & Nonconformist Churches > General
Books > Religion & Spirituality > Christianity > Protestantism & Protestant Churches > Other Protestant & Nonconformist Churches > General
Books > Christianity > Protestantism & Protestant Churches > Other Protestant & Nonconformist Churches
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LSN: 0-8147-5235-7
Barcode: 9780814752357

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