The pressure to innovate has become pervasive. Both inside and
outside the architectural profession we are increasingly pressed by
the quest for the new; by an innovation imperative. But what does
'innovation' really mean for architecture? Predominantly framed in
terms of technological invention, economics and consumption, the
notion of innovation is often problematically applied to the arts.
Design and creativity are widely considered as drivers within
innovation economies, but how can architects understand and
approach the imperative to innovate meaningfully, ethically and on
their own terms? Suggesting a process that is fundamentally
emergent, collective and environmentally situated, "The Innovation
Imperative" explores architectural innovation in terms of the
production of vitality. Emphasising attention to ways of doing as
key to innovation, this title of "AD" brings together historical
perspectives with a range of leading provocative, emerging
approaches to architectural practice that together offer fresh
insight into the often vague and ubiquitous atmospheres of
innovation-speak. Ultimately, this issue asks how an emphasis on
vitality might offer a more nuanced understanding of the aesthetic
value and ethical know-how intertwined within innovative
architectural endeavour.Contributors include: Mario Carpo, Oron
Catts and Ionat Zurr, Jondi Keane, Brian Massumi, Leon van Schaik,
Michael Weinstock, and Gretchen Wilkins and Liam Young.Featured
architects and designers include: Arakawa and Gins, Eva Franch i
Gilabert, Greg Lynn, MOS (Michael Meredith and Hilary Sample),
Francois Roche, Veronika Valk and Vergelabs.
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