The widespread uptake of digital platforms - from YouTube and
Instagram to Twitch and TikTok - is reconfiguring cultural
production in profound, complex, and highly uneven ways.
Longstanding media industries are experiencing tremendous upheaval,
while new industrial formations - live-streaming, social media
influencing, and podcasting, among others - are evolving at
breakneck speed. Poell, Nieborg, and Duffy explore both the
processes and the implications of platformization across the
cultural industries, identifying key changes in markets,
infrastructures, and governance at play in this ongoing
transformation, as well as pivotal shifts in the practices of
labor, creativity, and democracy. The authors foreground three
particular industries - news, gaming, and social media creation -
and also draw upon examples from music, advertising, and more.
Diverse in its geographic scope, Platforms and Cultural Production
builds on the latest research and accounts from across North
America, Western Europe, Southeast Asia, and China to reveal
crucial differences and surprising parallels in the trajectories of
platformization across the globe. Offering a novel conceptual
framework grounded in illuminating case studies, this book is
essential for students, scholars, policymakers, and practitioners
seeking to understand how the institutions and practices of
cultural production are transforming - and what the stakes are for
understanding platform power.
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