Tourism is the world's second largest industry employing on an
average one out of twenty adult men and women world-wide and the
ratio is one out of ten when it comes to the developed countries
like USA. The growing ranks of international leisure travellers are
being influenced by business travellers who, are flooding into
India as a result of economic liberalisation. It is thus imperative
that our professional tourism corps be trained to meet these
exacting requirements. Both in public and private sectors, the
increasing understanding of these needs is leading to the
development of institutes, training centres and academic programmes
in tourism management. There is thus a great need for comprehensive
professional literature. This two-volume series volume tells
readers all that they want to know about tourism - its history,
networks and intricate operations. Volume Two discusses in detail
how different tourism sectors operate and market themselves -
travel agencies, tour operators, hotels, restaurants, airlines - as
well as the impact of changing technology on their activities.
General
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