Proceedings of the 1996 Multicultural Marketing Conference (Paperback, Softcover reprint of the original 1st ed. 2015)

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Release date:	October 2016
First published:	2015
Editors:	Pravat K. Choudhury
Dimensions:	279 x 210 x 21mm (L x W x T)
Format:	Paperback
Pages:	389
Edition:	Softcover reprint of the original 1st ed. 2015
ISBN-13:	978-3-319-38691-1
Languages:	English
Subtitles:	English
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	3-319-38691-3
Barcode:	9783319386911

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