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Heritage and Tourism in The Global Village (Hardcover)
Loot Price: R4,059
Discovery Miles 40 590
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Heritage and Tourism in The Global Village (Hardcover)
Series: Heritage: Care-Preservation-Management
Expected to ship within 12 - 17 working days
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A nation's heritage is one of the most potent forces for generating
tourism: the Tower of London is the greatest 'visitor attraction'
in Britain. But it is pushed into insignificance by comparison with
the visitors travelling to Disneyland, Epcot and the other
entertainment complexes in the USA; and it will be dwarfed by
Euro-Disneyland east of Paris. So how should heritage attractions
respond: should they find their own specific audiences and
resources? This book, written by a leading hertage specialist, is
essential reading for all those concerned both with heritage and
leisure managment. International in scope, it examines successfgul
examples of heritage management for tourism, and equally some
failures. It aims to lay some useful ground rules which should
underpin all heritage developments designed to attract tourism on a
major scale.
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