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Muster erfolgreicher Internationalisierung von Handelsunternehmen - Eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks (German, Paperback, 2009 ed.) Loot Price: R2,398
Discovery Miles 23 980
Repayment Terms: R225 pm x 12*
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Muster erfolgreicher Internationalisierung von Handelsunternehmen - Eine empirische Analyse auf Basis des...

Muster erfolgreicher Internationalisierung von Handelsunternehmen - Eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks (German, Paperback, 2009 ed.)

Prof Dr Bernhard Swoboda; Sandra Schwarz

Series: Handel und Internationales Marketing Retailing and International Marketing

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Loot Price R2,398 Discovery Miles 23 980 | Repayment Terms: R225 pm x 12*

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Ausgehend von der strategischen Grundorientierung der Unternehmen analysiert Sandra Schwarz die Ausgestaltung der markt- und beschaffungsseitigen Wertschopfungsaktivitaten sowie der Fuhrung bei international agierenden Handelsunternehmen."

General

Imprint: Gabler
Country of origin: Germany
Series: Handel und Internationales Marketing Retailing and International Marketing
Release date: 2009
First published: 2009
Foreword by: Prof Dr Bernhard Swoboda
Authors: Sandra Schwarz
Dimensions: 210 x 148 x 20mm (L x W x T)
Format: Paperback
Pages: 347
Edition: 2009 ed.
ISBN-13: 978-3-8349-1491-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
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LSN: 3-8349-1491-6
Barcode: 9783834914910

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