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Churn-Management Im B2b-Kontext - Eine Empirische Analyse Unter Besonderer Berucksichtung Von Hierarchischen Kundenstrukturen Und Heterogenem Kundenverhalten (German, Paperback, 2008 ed.) Loot Price: R2,154
Discovery Miles 21 540
Repayment Terms: R202 pm x 12*
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Churn-Management Im B2b-Kontext - Eine Empirische Analyse Unter Besonderer Berucksichtung Von Hierarchischen Kundenstrukturen...

Churn-Management Im B2b-Kontext - Eine Empirische Analyse Unter Besonderer Berucksichtung Von Hierarchischen Kundenstrukturen Und Heterogenem Kundenverhalten (German, Paperback, 2008 ed.)

Prof Dr Manfred Krafft; Tim Tecklenburg

Series: Kundenmanagement & Electronic Commerce

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Loot Price R2,154 Discovery Miles 21 540 | Repayment Terms: R202 pm x 12*

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Tim Tecklenburg untersucht, ob das Churn- bzw. das Abwanderungsverhalten von Geschaftskunden anhand eines Data Mining-Ansatzes auf Basis von im Unternehmen vorhandenen Nutzungs- und Transaktionsdaten erklart werden kann. Es zeigt sich, dass das Churn-Management im B2B-Kontext mit spezifischen Anforderungen verbunden ist."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Series: Kundenmanagement & Electronic Commerce
Release date: 2008
First published: 2008
Foreword by: Prof Dr Manfred Krafft
Authors: Tim Tecklenburg
Dimensions: 297 x 210 x 20mm (L x W x T)
Format: Paperback - Trade
Pages: 342
Edition: 2008 ed.
ISBN-13: 978-3-8349-0866-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-0866-5
Barcode: 9783834908667

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