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Tageszeitungen im Kontext des Internets - Studie zum Schweizer Markt fur Tageszeitungen (German, Paperback, 2006 ed.) Loot Price: R2,170
Discovery Miles 21 700
Repayment Terms: R203 pm x 12*
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Tageszeitungen im Kontext des Internets - Studie zum Schweizer Markt fur Tageszeitungen (German, Paperback, 2006 ed.): Prof Dr...

Tageszeitungen im Kontext des Internets - Studie zum Schweizer Markt fur Tageszeitungen (German, Paperback, 2006 ed.)

Prof Dr Uwe Schneidewind; Christoph Bauer

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Loot Price R2,170 Discovery Miles 21 700 | Repayment Terms: R203 pm x 12*

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Auf der Grundlage einer sekundar-statistischen Analyse zur Marktentwicklung und einer qualitativ-empirischen Untersuchung im Schweizer Tageszeitungsmarkt erarbeitet Christoph Bauer mogliche Geschaftsmodelle. Die Studie bietet eine umfangreiche Ausgangsbasis fur weitere Forschungsarbeiten im Umfeld hybrider Mediengeschaftsmodelle; ausserdem lassen sich konkrete Implikationen fur das Management von Zeitungsverlagen ableiten

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: October 2005
First published: 2005
Foreword by: Prof Dr Uwe Schneidewind
Authors: Christoph Bauer
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback
Pages: 313
Edition: 2006 ed.
ISBN-13: 978-3-8350-0130-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 3-8350-0130-2
Barcode: 9783835001305

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