Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
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China's Publishing Industry - From Mao to the Market (Paperback)
Loot Price: R1,769
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China's Publishing Industry - From Mao to the Market (Paperback)
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China's Publishing Industry presents a portrait of the contemporary
Chinese publishing industry in its political and commercial
contexts, and analyses how its structures are influenced by the
state and by market forces. Starting with an overview of the
publishing business in China, this book takes a long view of the
profound changes in China's publishing industry, covering a period
from the 'socialist transformation' under Mao to the more recent
reforms, such as the conglomeration and corporatisation, of the
industry. The book investigates the impact of the changing social,
economic and ideological environment on the structure and operation
of the publishing industry, and explores how the burgeoning digital
publishing business is shaped by the broader social context. It
reveals that the process of commercialisation in China's publishing
industry has been marked by persistent tensions and contradictions,
and demonstrates, through case studies, how these tensions have
impacted everyday practices.
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