Hailed in the New York Times as "entertaining and immensely
educational," Snake Oil Science is not only a brilliant critique of
alternative medicine, but also a first-rate introduction to
interpreting scientific research of any sort. The book's ultimate
goal is to illustrate how the placebo effect conspires to make
medical therapies appear to be effective--not just to consumers,
but to therapists and poorly trained scientists as well. Bausell
explores this remarkable phenomenon and explains why research on
any therapy that does not factor in the placebo effect (and other
placebo-like effects) will inevitably produce false results.
Moreover, as the author shows in an impressive survey of research
from high-quality scientific journals, studies employing credible
placebo controls do not indicate positive effects for alternative
therapies beyond those attributable to random chance. Readers will
come away from this book with a healthy skepticism of claims about
the latest "miracle cure," be it St. John's Wort for depression or
acupuncture for chronic pain.
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