The Handbook of Media and Mass Communication Theory (Hardcover)

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. * Focuses on all aspects of current and classic theories and practices relating to media and mass communication * Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas * Gives niche theories new life in several essays that use them to illuminate their application in specific contexts * Features coverage of a wide variety of theoretical perspectives * Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	April 2014
First published:	May 2014
Authors:	R Fortner
Dimensions:	258 x 191 x 58mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	1008
ISBN-13:	978-0-470-67505-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	0-470-67505-5
Barcode:	9780470675052

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