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Visual Culture (Hardcover, 3rd Edition)
Loot Price: R1,943
Discovery Miles 19 430
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Visual Culture (Hardcover, 3rd Edition)
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This is a book about how to read visual images: from fine art to
photography, film, television and new media. It explores how
meaning is communicated by the wide variety of texts that inhabit
our increasingly visual world. But, rather than simply providing
set meanings to individual images, Visual Culture teaches readers
how to interpret visual texts with their own eyes. While the first
part of the book takes readers through differing theoretical
approaches to visual analysis, the second part shifts to a
medium-based analysis, connected by an underlying theme about the
complex relationship between visual culture and reality. Howells
and Negreiros draw together seemingly diverse methodologies, while
ultimately arguing for a polysemic approach to visual analysis. The
third edition of this popular book contains over fifty
illustrations, for the first time in colour. Included in the
revised text is a new section on images of power, fear and
seduction, a new segment on video games, as well as fresh material
on taste and judgement. This timely edition also offers a glossary
and suggestions for further reading. Written in a clear, lively and
engaging style, Visual Culture continues to be an ideal
introduction for students taking courses in visual culture and
communications in a range of disciplines, including media and
cultural studies, sociology, and art and design.
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