Drawing together the new techniques available to the market
researcher into a single reference, "The Handbook of Online and
Social Media Research" explores how these innovations are being
used by the leaders in the field. This groundbreaking reference
examines why traditional research is broken, both in theory and
practice, and includes chapters on online research communities,
community panels, blog mining, social networks, mobile research,
e-ethnography, predictive markets, and DIY research.
""This handbook fills a significant learning gap for the market
research profession" "and Ray Poynter has once again proven that he
is a guiding light. The practical and" "pragmatic advice contained
within these pages will be relevant to new students of" "research,
young researchers and experienced researchers that want to
understand" "the basics of online and social media research. Ray's
views on 'how to be better" "with people' and 'how to maximise
response rates' are vital clues that are likely to" "shape the
future of market and social research.""
Peter Harris, National President, Australian Market and Social
Research Society (AMSRS).
""It's hard to imagine anyone better suited to covering the
rapidly changing world of" "online research than Ray Poynter. In
this book he shows us why." "Whether you are new to online or a
veteran interested in broadening your" "understanding of the full
range of techniques--quant and qual--this book is for you.""
Reg Baker, President and Chief Operating Officer, Market Strategies
International
""Finally, a comprehensive handbook for practitioners, clients,
suppliers and students" "that includes best practices, clear
explanations, advice and cautionary warnings." "This should be the
research benchmark for online research for some time. Poynter"
"proves he is the online market research guru.""
Cam Davis, Ph.D., former Dean and current instructor of the online
market research course for the Canadian Marketing Research and
Intelligence Association
""Ray Poynter's comprehensive, authoritative, easy to read, and
knowledgeable" "handbook has come to our rescue ... it is a must
read for anyone who needs to" "engage with customers or
stakeholders in a creative, immediate and flexible way" "that makes
maximum use of all the exciting, new technology now open to us.
Market researchers need to know this stuff" "now. I can guarantee
that anyone who buys the" "book will find it a compelling read:
they will be constantly turning to the next page in" "order to find
yet another nugget of insight from Ray's tour de force.""
Dr David Smith, Director, DVL Smith Ltd; Professor, University of
Hertfordshire, Business School
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