Cellular Marketing (Paperback)

A complete guide to marketing cellular devices and services Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	March 1998
First published:	March 1998
Authors:	R Steuernagel
Dimensions:	230 x 192 x 11mm (L x W x T)
Format:	Paperback
Pages:	204
ISBN-13:	978-0-471-29779-6
Categories:	Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > Radio technology
LSN:	0-471-29779-8
Barcode:	9780471297796

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