This practical book shares insights, smart strategies and tips to
help you to market yourself and maximise your chances of career
success. The book covers: - what marketing actually is - why you
must put yourself in your clients' shoes - the importance of having
a personal brand - how to make networking work for you - blocks
lawyers have about marketing and how to overcome them - how to fit
marketing into your hectic schedule - how LinkedIn can help you to
create visibility online and build your reputation - how content
marketing fits with your overall marketing strategy and plan.
Written by an experienced mentor and coach with in-depth knowledge
and experience of the legal profession, this book is an essential
read for fast changing times with more competition.
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