For much of the past century, public discourse about gender and
politics has been driven largely by progressive women-those voices
on the left that support policies widely considered to be
pro-women. Little scholarly attention has been paid to the dialogue
of conservative women, and what literature there is tends to focus
on specific issues rather than fundamentals like social and
political identity. The authors focus on this under-studied yet
rhetorically interesting group and their approach to political
speech. The narratives and policy positions of Condoleezza Rice,
Nikki Haley, Teri Lynn Land, Susana Martinez, Joni Ernst and others
are examined for the ways in which they frame their political
images as women in the GOP.
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