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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Using Semiotics in Marketing - How to Achieve Consumer Insight for Brand Growth and Profits (Hardcover, 2nd Revised edition)
Loot Price: R2,637
Discovery Miles 26 370
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Using Semiotics in Marketing - How to Achieve Consumer Insight for Brand Growth and Profits (Hardcover, 2nd Revised edition)
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Semiotics is a superpower for marketers. It generates profits for
brands. It's a proven, powerful method of uncovering consumer
insight and tailoring brand strategies that work. Companies such as
Unilever and P&G attest to the success of Lawes semiotics in
stimulating innovation and boosting sales. This book makes
semiotics accessible. You can do semiotics. All agency-side and
client-side marketers can pick up the skills to use and apply
semiotics to brands. Using Semiotics in Marketing is an acclaimed
how-to guide. It's the only book on semiotics ever published that
sets out a complete blueprint for research projects. Clear
instructions show how to write briefs and proposals, design
projects, conduct analysis, write reports and present research
findings. Newly updated, this second edition is packed with even
more revelations about brands, consumers and their emerging needs.
Three new chapters reveal the unseen social forces that drive the
Be Kind movement, public appetite for sincerity and the emotions of
younger generations. Start using semiotics today. Position and
launch new brands. Rejuvenate established brands. Design products
and packaging. Inspire timely and provocative ad campaigns.
Innovate. See the future.
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