This book discusses the socialization of business as a corporate
philosophy to understand customers and stakeholders in order to
motivate co-creating value-based business performance. Reviewing a
wide range of literature, it analyzes emerging theories of agility
in business, corporate social responsibility, social learning, and
value co-creation. Divided into 5 sections, this volume deliberates
upon critical success factors of firms, which include diversity and
cross-functionality by managing the triple and quadruple
bottom-line. It argues that timely deployment of streamlined
crowd-based marketing strategies in chaotic markets enhance the
effects of social innovation and reduce growing complexities in
global and regional markets. Presenting new insights on developing
agile business models using both aggressive (crowd-driven) and
defensive (competitive) marketing strategies in the agile business
models, this edited work discusses how contemporary businesses
adapt to agile strategies and integrate people, profit, and
corporate citizenship behavior.
General
Imprint: |
Palgrave Macmillan
|
Country of origin: |
Switzerland |
Series: |
Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth |
Release date: |
November 2023 |
First published: |
2023 |
Editors: |
Rajagopal
• Ramesh Behl
|
Dimensions: |
210 x 148mm (L x W) |
Pages: |
290 |
Edition: |
1st ed. 2023 |
ISBN-13: |
978-3-03-140438-2 |
Categories: |
Books
|
LSN: |
3-03-140438-6 |
Barcode: |
9783031404382 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!