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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge - The Obesity Challenge (Hardcover) Loot Price: R4,170
Discovery Miles 41 700
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge - The Obesity Challenge (Hardcover):...

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge - The Obesity Challenge (Hardcover)

Rajeev Batra, Victor J. Strecher, Punam Anand Keller

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Loot Price R4,170 Discovery Miles 41 700 | Repayment Terms: R391 pm x 12*

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This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: February 2011
First published: 2011
Authors: Rajeev Batra • Victor J. Strecher • Punam Anand Keller
Dimensions: 229 x 152 x 33mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 406
ISBN-13: 978-0-7656-2717-9
Categories: Books > Medicine > General issues > Health systems & services > General
LSN: 0-7656-2717-5
Barcode: 9780765627179

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