Many strategies are explained as actions that will achieve the
desired goals or visions of the company, but in order to predict
the success of your strategy it is vital to gain an understanding
of how it will impact on the financial statement. Executive Finance
and Strategy works on the premise that financial models can clearly
demonstrate where a particular strategy might lead, enabling you to
evaluate past accounts and statements in order to respond to recent
company history. It also explains how company law and ethics
underpin financial statements and clarifies your responsibilities
as a senior manager or director. By using finance as a record
keeper and predictor of success, it helps you quantify your
strategy to gain support from colleagues and take the right actions
to ensure sustainable growth. Online supporting resources for this
book include tables and formulas to support financial models within
the book.
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